The Challenge:
The client needs to improve their UX strategy and test their activation funnel for a website build as a freemium business model. They needed to know how their platform can be designed to better deliver value, meeting the pain points of their target users. They wanted new features that would increase user engagement to incorporate into the next iteration of their platform.
Solution:
The first step was to conduct interviews with users who use competitor platforms. From this, prototyping and usability testing determined an initial information hierarchy that was engaging to projected site users.
Results:
We built a highly engaging and visually appealing mobile responsive website to drive user engagement and value.