The Challenge:
With conditions arising due to the global pandemic, a local sporting goods shop can’t service its customer base or reach new potential customers because its website lacks the functionality and organization of an e-commerce site.
Solution:
To remedy this I utilized a number of tools to define user expectations, prioritize goals, and created a more relative information architecture.
Results:
The process yielded an interface that was easy to understand and use. It also offers features that meet user expectations whether shopping in-person or online.